Mutually-Beneficial Joint Ventures - Business Acumen Exerpt Originally by Kevin Lam
December 15th, 2009One of the speediest techniques of building your customer base is to seek out mutually-beneficial joint ventures. The key words here are’mutually-beneficial.’ Find marketers and business owners who’ve already got giant’responsive’ mailing lists and make them an offer they can’t refuse.
many of us have attempted using this strategy but have failed miserably. I should tell you why.
The problem with many folks is that they are only concentrated on what they can get out of the deal. You’ll never get it if that’s what your focus is on.
When you’re trying to form joint ventures, target the other party and ask,’What do they need? What am I able to offer them that’d be valuable to them?’
Sure, you can just offer the other person a cut of the profits if they accept to commend your product/service to their list, but that’s what everybody does! And nowadays, that is not alluring enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create price for them! Make it worth their while. Make them an offer they can’t refuse!
When I send out an offer for a collaboration JV I simply tell them I want to promote their product/business/service for them and not be paid for it. Rather than receiving forty percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is let me use their service just once ( considering that they’re an ezine, newsletter or business with a giant opt in list ). I assure them that a unique page will be created and payments will be made right to the partner.
Think about it!
You will be giving the partner further exposure, higher profits and security of their business. In doing so, you also will be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, people will know to come to you for repayments on products and services they need!
With this concept in mind , go out there and seek for some firms who already have a massive list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.

